It wasn't immediately obvious to me how to create a local login, so I wrote it up here to help you, Oh Internet Person.
Step 1
When you get to settings, it doesn't matter if you click Use Express Settings or Customize. Pick what makes you happy.Step 2
Setup will ask you to Sign into your Microsoft account. You can, but you don't have to. You can also click "Create a new account" at the bottom. You can click there to create a new online Microsoft account, sure, but this is also how you create a local account.Step 3
At this point, it looks like you'll need to Create a Microsoft account, but you can also click "Sign in without a Microsoft account."You should really know what you're doing here. Don't just do this because you don't like the idea of a Microsoft account. Be aware of the ramifications. That said, you can always add an account later. I found using a local local to be better for me when making a Virtual Machine.
Step 4
Here's where you actually make your local account. Put in a user name and password like you always do. This is a local account that has no ties to the online world.Hope this helps someone.
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About Scott
Scott Hanselman is a former professor, former Chief Architect in finance, now speaker, consultant, father, diabetic, and Microsoft employee. He is a failed stand-up comic, a cornrower, and a book author.Source: http://www.hanselman.com/blog/HowToSignIntoWindows8Or81WithoutAMicrosoftAccountMakeALocalUser.aspx